Saturday, February 23, 2013
My Google Adwords campaign
I guess I am not a good judge of what appeals to readers since the sales of my enovels have been near dismal. I had hoped that BEN CONNOLLY in the PARIS COMMUNE would draw readers and buyers through Google’s Adwords campaign since there is a targeted audience. While the numbers of impressions and clicks far outperformed my campaign for THE TRUCKERS, after four days there have been no sales. I would think that someone clicking might be interested in buying on the spot. Maybe there will be delayed reactions. A real problem is the absence of reviews for BEN CONNOLLY in the PARIS COMMUNE. An explanation: An impression is one of those little ads you seen when scanning websites. Clicking on the impression takes the browser to the object for sale. In my case, BEN CONNOLLY in the PARIS COMMUNE. --To be a profitable or self-sustaining campaign, I must sell a book for every 12 clicks. Should that evolve, I would keep up the campaign indefinitely. Otherwise, I have to decide whether to continue as a form of advertising figuring that spending $100 would get me an estimated 588 clicks with about 75,000 impressions. Spending $250 would get an estimated 1,470 clicks with about 188,000 impressions. As I view these estimates, I come to the conclusion that it would be worth the $100 to $250 to flash my book past the eyes of 75,000 to 188,000 potential readers. Besides, I can’t believe the campaign of that extent, if it happens as projected, won’t produce some buyers and readers and maybe a review or two. And, there is always the potential of some reading the book via Amazon Prime. --Before the Google Adwords campaign began on Feb. 20, 2013, there had been 8 sales of BEN CONNOLLY in the PARIS COMMUNE on Kindle and none on CreateSpace or via Amazon Prime. Those sales give me hope that readers will be drawn to buy the book through the Google Adwords campaign.